Privacy Policy

1. Introduction and Scope

Atharv Technologies ("Company", "we", "our", or "us") operates the Wheel Pe Go technology platform, which facilitates inter-city and inter-state road freight transportation services across India. This Platform comprises the Wheel Pe Go Customer / Shipper Mobile Application, the Driver Mobile Application, the Transporter / Fleet Web Portal, and associated websites including atharvtechnologies.com.

This Privacy Policy applies to all individuals and entities who access, download, register, or use our Platform ("Users"), including:

• Shippers / Customers: Individuals or business entities who book, pay for, and track cargo freight movements.
• Transporters / Fleet Operators: Commercial vehicle fleet owners and dispatchers who register their organizations and accept freight haulage requests on our web portal.
• Driver Partners: Commercial drivers invited by verified transporters to haul shipments and update operational milestones.
• Platform Visitors: Anyone browsing our informational pages or submitting contact inquiries.

2. Definitions

• "Applicable Law" means the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023 (DPDP Act), and all relevant Indian motor vehicle and transportation statutes.
• "Personal Data" means any data about an individual who is identifiable by or in relation to such data.
• "Proof of Delivery (POD)" means the electronic record verifying delivery, comprising consignee one-time password (OTP), electronic signature, and cargo condition photo.

3. Information We Collect

Similar to leading on-demand logistics marketplaces in India (such as Porter), we collect data strictly to enable dependable, secure freight transportation:

3.1. Profile and Account Information

• Full Name, mobile phone number, and email address.
• Business / Trading entity name, registered office address, and optional GSTIN for tax invoicing.
• Account login credentials (passwords stored in one-way salted hash formats).

3.2. Social Identity Data (Facebook SDK / Meta Platform)

• When you choose to register or authenticate using Facebook Login, we receive your Meta platform User ID, public profile information (name and avatar), and verified email address as permitted by your Facebook privacy permissions.
• We do not request or access your Facebook friends list, timeline posts, private messages, or social connections.

3.3. Transporter & Driver KYC Verification Records

To uphold transport safety and comply with commercial haulage regulations, we collect and verify:

• For Transporters: Certificate of Incorporation/Partnership deed, PAN card, GST registration, and verified bank account details for settlement.
• For Commercial Vehicles: Registration Certificate (RC), commercial vehicle insurance, vehicle fitness certificate, and National/State carriage permits.
• For Drivers: Commercial Driving License (verified against official Parivahan records), government identity proof (Aadhaar/PAN), and transporter authorization.

3.4. Location & Telematics Data

• Shipper Location: Approximate device location or manual GPS map pin selection to identify pickup and drop-off addresses.
• Driver Real-Time Location (Foreground & Background): We collect precise GPS coordinates from the driver's mobile device when the driver is on active duty and hauling an assigned shipment. This is essential to:
  • Provide live trip tracking to the shipper and fleet dispatcher.
  • Calculate transit milestones (en route to pickup, loaded, transit, arrived at destination).
  • Compute accurate route distance and estimated time of arrival (ETA).
  • Detect vehicle breakdowns, highway diversions, or emergency incidents.

3.5. Shipment & Cargo Details

• Cargo category, approximate weight, dimensional notes, and packaging specifications.
• Consignor (sender) and Consignee (receiver) names, phone numbers, and delivery instructions.

3.6. Payment & Financial Information

• Upfront trip quotes, billing invoices, and payment receipts.
• Online transactions are processed securely through PCI-DSS compliant payment aggregators (such as Razorpay). We do not store complete credit/debit card numbers or UPI/banking PINs on our servers.
• Cash on Delivery (COD) collection logs recorded by drivers upon delivery verification.

3.7. Device, Telemetry & Camera Permissions

• Camera & Storage: Used exclusively with user consent to capture cargo photos, vehicle documents during KYC, and electronic Proof of Delivery (POD) photos upon handover.
• Technical Telemetry: IP address, device hardware model, operating system version, app version, and crash diagnostic logs.

4. Purpose and Legal Basis for Data Processing

Atharv Technologies processes personal data under the following legitimate business and legal grounds:

• Service Delivery: Calculating upfront, non-surge fares (distance × vehicle class × weight band), matching shipments with verified transporters on city-pair routes, and dispatching vehicles.
• Live Telematics & Safety: Monitoring highway trip progression and providing live transparency from pickup to destination.
• Delivery Verification: Authenticating the rightful recipient via consignee OTP, digital e-signature, and cargo photo POD.
• Regulatory Compliance: Generating statutory tax invoices, GST e-way bills, and complying with the Motor Vehicles Act, 1988 and carriage of goods regulations.
• Dispute Resolution & Fraud Prevention: Preventing identity spoofing, verifying driver qualifications, and addressing customer support tickets.

5. Disclosure and Sharing of Information

We do not sell, rent, or trade your personal information. Data is disclosed only to:

• Assigned Haulers: The assigned transporter and driver receive the shipper's contact name, phone number, and pickup/drop addresses necessary to execute the shipment.
• Designated Receivers: Consignees receive tracking updates and delivery verification alerts with the vehicle registration number and driver contact.
• Authorized Service Providers: Vetted third-party infrastructure providers (cloud hosting, SMS/WhatsApp messaging gateways, map API services, and payment processors).
• Legal and Government Authorities: When legally mandated to comply with judicial warrants, law enforcement inquiries, or tax and motor vehicle regulatory investigations under Indian law.

6. Data Storage and Security Practices

Atharv Technologies enforces stringent technical and organizational security controls compliant with Rule 8 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011:

• All communication between our mobile apps, web portal, and servers is encrypted using TLS 1.2+.
• Sensitive records and database backups are encrypted at rest using industry-standard AES-256.
• Data is stored in secure data centers with restricted role-based administrative access.

7. Data Retention and Statutory Archival

• Active Account Data: Maintained for the duration of your active account with Wheel Pe Go.
• Statutory Accounting & Tax Records: Under the Indian Goods and Services Tax (GST) Act and Companies Act, completed shipment invoices, e-way bill records, and electronic PODs are retained for up to 7 years for statutory audits, after which they are permanently purged.
• De-identification: Archived transactional records are de-linked from active user credentials.

8. Facebook SDK Integration & User Data Deletion Rights

In accordance with Meta Platform Terms and Indian data protection rights, users who authenticate using the Facebook Login SDK have full autonomy over their data:

• You can revoke Wheel Pe Go permissions anytime directly in your Facebook App Settings (Settings > Apps and Websites > Wheel Pe Go > Remove).
• You may submit a formal Data Deletion Request via our automated online form or email. Detailed, step-by-step instructions are available on our dedicated Data Deletion Instructions Page.
• Upon receipt of your request, we acknowledge within 48 hours and erase your personal profile data and Facebook access tokens within 30 days.

9. Your Privacy Rights

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Request a summary of personal data being processed by us.
• Request correction or completion of inaccurate or misleading information.
• Withdraw consent previously granted for optional processing activities.
• Nominate an individual to exercise rights on your behalf in the event of death or incapacity.
• Seek grievance redressal regarding our data processing practices.

10. Grievance Redressal Officer

In compliance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the DPDP Act, the name and contact details of our designated Grievance Officer are provided below: